The Bermuda Department of Tourism’s $4.8 million advertising campaign was unveiled at the Fairmont Southampton Hotel on August 16, 2012 with the “So Much More” music video featuring Bermuda’s own internationally renown reggae star Collie Buddz and up and coming R&B vocal phenomenon Twanée as the highlight of the evening!
The 2012 calypso/pop remix by Bermuda internationally renown reggae star Collie Buddz and up and coming R&B artist Twanée presented here is nothing shy of a GREAT THEME SONG for the BDOT 2012 Tourism campaign!
Bermuda Department of Tourism gotobermuda.com
The New York Times reports the campaign:
Bermuda’s New Pitch Is Short: ‘So Much More’
A popular vacation destination is trying again to encourage tourists to expect the unexpected, as well as all that visitors have traditionally traveled there for.
The goal is explicit in the theme of a campaign on behalf of the Bermuda Department of Tourism: “So much more.” The campaign, now under way, plays up cultural and culinary attractions and diversions like scuba diving and golf along with mainstays like the pink sand beaches and Bermuda’s proximity to the East Coast. Read the full article here