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BDOT Launches Local Video Competition Aimed at Promoting Bermuda

PRESS RELEASE 17 MAY 2012

The Bermuda Department of Tourism (BDOT) announced today that it will be sponsoring a local competition for residents interested in promoting the Island through film.

The quarterly video competition is open to all Bermuda residents and the winner stands to win $5,000.

The Minister of Business Development and Tourism, the Hon. Wayne L. Furbert MP, JP, recently announced the new initiative at the BDOT’s Industry Night event.

And the Minister acknowledged the idea behind the competition stemmed from the great success of the YouTube video featuring cliff jumping in Bermuda.

Minister Furbert explained, “Following the enormous success of the cliff jumping video and the BDOT’s Spring Break video which featured such fantastic images of Bermuda, we wanted to open the market to all residents, with no age limit, to capture the best of Bermuda on film.
The idea is to show Bermuda and what we can offer a visitor from a resident’s perspective.”

He added, “We are looking for creative, energetic and fun videos. We are encouraging producers to think outside the box and show us some really innovative new concepts for promoting Bermuda to diverse audiences.”

Video content should target potential visitors to Bermuda and address the question, “Why should you visit Bermuda?”.

The content must feature positive images and scenes, ultimately inspiring visitors to want to travel to the Island.

Additional criteria for production:

Ø All videos must be of HD quality
Ø Proof of ownership or copyright release for music is required in writing
Ø Videos should not exceed two-minutes; and
Ø Submissions must not include any obscene content or language or nudity, and product marketing is prohibited.

The winning video will be posted on the BDOT’s website, YouTube channel and FaceBook page.

First quarter deadline for submission is Monday, June 18, 2012.

Entries must be emailed to Tina Evans Caines, Manager, On-island Communications, Bermuda Department of Tourism at emevans-caines@gov.bm.

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